Brand Strategy & Identity

For over a decade, we’ve been building and expressing brands for organisations big and small. We’ve created brands from scratch and refreshed existing brands to help them reconnect with their market. Wherever your brand is at, you can trust us to take it forward.

Brand strategy and insight

Brand strategy and insight

We immerse ourselves in your organisation and your market to understand your competitive landscape and to uncover insights and trends within and outside your sector. Our brand workshop takes your team through a set of activities that gets to the very heart of your organisation and releases your brand essence:

  • Brand workshop
  • Mapping the territory
  • Brand review and definition
  • Brand identity map

Case study > Ruthin

Name development

Name development

What’s in a name? In brand terms, it's everything! Your name should reflect the kind of organisation you are and the product you want people to be talking about. It’s the most important step in creating your brand, but we’ll help you get it just right:

  • Brainstorming and creative workshop
  • Themes, concepts, words and stories
  • Test for uniqueness, meaning, language, availability
  • Name hierarchy, sub-brands, product names

Case study > The Bake Shed

Verbal identity and messaging

Verbal identity and messaging

It’s not just what you say, it’s how you say it. We can help you to articulate the physical, emotional and experiential attributes of your brand in a voice that’s authentically yours, feels natural and is right for your audience.

  • Brand story
  • Key messages
  • Strapline
  • Tone of voice and style guide

Case study > Welsh Museums Festival

Visual identity and design principles

Visual identity and design principles

This is the bit that really gets our heart pumping. It’s where we bring together all our research, strategic thinking and brand voice and bring it to life as a visual entity. The happy marriage of insight, intelligence, intuition and imagination – designed to produce a positive reaction:

  • Logo design
  • Brand palette
  • Type hierarchy
  • Design principles

Case study > Denbigh

Brand toolkit

Brand toolkit

It’s your brand and hopefully it’ll outlive us all by a few centuries – but it needs careful nurturing in its formative years. We’ll provide you with a toolkit to give you all you need to express your brand consistently but also keep it fresh and relevant as it makes its way in the world.

  • Brand manual
  • Image guide
  • Brand assets
  • Layouts and templates

Case study > Denbigh