Principality Building Society

What does a business stand for? What values do its employees embody? What does it contribute to society?

Principality Building Society found its answer to these questions which now anchor every aspect of their business in a defined purpose and a set of values, beliefs and commitments that guide employee behavior and company decisions and actions.

They got us involved to help embed their company values throughout the organisation, and aligned it to a colleague recognition campaign which rewards the sort of behaviour that reflects what the company believes in. Our campaign rolled out with screensavers, posters, banners and desk-drops, supported by the Intranet and their internal social channel.

With shared values at every level of the organisation, Principality now has a compass to guide them through all the changes that the market can throw at them.