Bean Appétit

We love helping start-up companies to develop a brand that will provide a sound foundation for their business to build on. Bean Appétit commissioned us to create the visual identity and packaging for their range of delicious dips and spreads.

In a crowded market it is vitally important that the product has high visibility and easy recognition. We also need to make sure the customer understands the product in an instant. These were our guiding principles for Bean Appétit.

With wholesome, versatile beans at the heart of the company, the logo almost designed itself and gives the brand a distinctive identity, meaning we can have a lot of fun with the other elements on the packs – using bright colours and fonts to express the flavours without compromising brand recognition.