Novel Foods

Oh we love a snack in this country. According to market analyst Mintel, the UK snack market reached £11.1bn in 2019 and our client, Novel Foods, hopes to play their part with their exciting range of snack breads and dips.

We were brought in to create names, visual identities and pack designs for their different ranges.

Primadeli combines authentic Italian crostini flavoured with salt and rosemary with a range of mediterannean-inspired dips while Pizzette is tomato and herb-flavoured crostini with branded cream cheeses – all the flavour of a pizza to eat on the go.

The two brands share a style inspired by a retro Italian aesthetic so the customer recognises the synergy between them and is encouraged to try the other brand after experiencing the first.

Photography gives the customer plenty of information about the product – the Primadeli packs are designed around a stunning photograph of the snack breads alongside the ingredients of the dip, while the Pizzette pack shows the herbs and tomatoes that flavour the breads. The branded cheese dips show through a window in the top of the pack. The packs come in two formats to suit different storage specifications.

Both brands have been attracting interest from some major retailers as well as taking off in the travel hospitality sectors.