We worked with them to come up with a range of candidate names, and explored the best of them visually. The collaborative process led to them choosing Fortify as the over-arching name. It aligned with other sister companies in the group and lent itself to specific product branding for income, health and home insurance.
We designed a logo that clearly identifies them as insurance brokers but also shows them to be innovative, unfussy and customer-focused. Complementary colours and a hand-written sector title allow them to promote themselves in different parts of the insurance market.
We provided them with all the brand assets so their in-house team can take it on and keep it moving forward. Initial signs are that Fortify Insurance is making its mark and going from strength to strength.
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