The Bake Shed

The Bake Shed is a small artisan bakery based in South Wales supplying coffee shops and cafés with very high-quality tray-baked goods. We were commissioned to develop a name and visual identity that would differentiate them from the competition and give them a powerful presence in their market.

Will, the founder of WK Foods had a very clear idea of how he wanted to portray his business so we put our heads together to invent a range of possible names. This is a critical decision for any start up business, and we collaborated with Will through several phases of development, testing for originality and availability and eventually came up with the Bake Shed.

This worked on many levels, making a virtue of their small scale, urban context and maverick spirit. We also created the strapline and product names which align with the attitude of the brand.

Next we created a visual identity centred on the logo. The rest followed on quite naturally. The new brand has been rolled out on literature, web site, vehicle livery and stationery.