University of South Wales

The University of South Wales has invested heavily in their Cardiff Campus for the Creative Arts, including art and design, music and performance and media. Our challenge was to create a stand for the UCAS Fairs aimed at the Creative Industries.

Our concept tapped into the trend for adult colouring by creating colouring walls, 6m wide by 2.4m high and invited visitors to Make Their Mark. The artwork included some of Cardiff’s most iconic buildings as well as imagery from the courses: one set aimed at the visual arts and the other included dancers, masks and instruments for the music and performance candidates.

The campaign was supported by a prospectus, and the faculty-specific social media channels were rebranded. It was used it on digital screens in Cardiff city centre; Heads of School used it as a backdrop for their Open Day talks and it supported all activity within the Faculty during the recruitment period.

Engagement at the event was more than double the previous year and visitors spent more time on the stand and talking to staff because they had something to do whilst there. The University made a time-lapse movie at one of the events to see how people interacted with the stand. Have a look here