Meat Promotion Wales
Wales is famous for the quality of its beef and lamb, and Hybu Cig Cymru/Meat Promotion Wales works hard to protect and promote our meat nationally and internationally. They commissioned us to design and produce their strategy document for the next five years.
The period in question, 2015 to 2020 gave us the inspiration for the title ‘2020 Vision’, which has implications of clarity as well as foresight, and that became our guiding principle for the design of the document.
Our challenge was to present strategic objectives and statistical information in a warm, accessible and interesting way; preserving clarity of information while also giving it strong pick-up-ability.
We can’t measure the effectiveness of the design because its not that kind of document, but it’s good to know it’s used for reference by professionals at all levels in the meat industry in Wales.
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