London Dip Company
Novel Foods came to us with their concept for a snack box with dips and crackers from around the world, along with a nutty, seedy, crunchy, sweet or savoury treat to finish it off.
They had the name already so our challenge was to make sense of the multi-cultural offering and marry it to the perception people had of London. Although the market would include tourists and travellers, we wanted to steer clear of the clichés that often characterise London. Instead we wanted to capture the spontaneity, energy and international spirit of the city as well as the appetite for street food.
London Dip Co is now listed with Amazon and there is great interest from tourist outlets in the city, duty free and airline hospitality. Look out for it next time you’re sight-seeing in London and enjoy a snack with its origins in some other part of the world.
“Absolutely perfect! I think the layout of both boxes is very good and the generic solution allows us to offer different products in them.”
Owner, Novel Foods
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