The Village Dairy
Of course the main feature is 0% fat so that became the central motif of the packaging and the use of a pattern derived from traditional Welsh woven fabrics gave it a visual link to the existing range of products so it could readily adopt the brand recognition and good will.
The project included pot sleeves, lids, a four-pack wrapper and shelf-ready unit so it was fully set up and market-ready.
We also designed a sampler stand so they could demonstrate to shoppers just how good the product is and get the brand off to a flying start.
It’s a great feeling to see your designs on the shelves in all the major supermarkets in Wales!
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