In a competitive market our challenge was to give the brand a strong presence both visually and in the organisation of information: by solution, sector, product and project to make it easy for the visitor to navigate to what they need whether online or physically with literature, presentation and display materials.
Simplicity for the user meant complex mapping and classification of the data. We developed a literature strategy that clearly differentiates the levels of information within a distinctive visual framework, and we got to grips with the online challenge without compromising the appearance and user experience.
The result is a visually engaging brand and content-rich web site that gives their customers technical resources, advice, and product specifications in a simple, accessible portal.
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