She was already using the name Inner Grace, but needed a strong visual identity to give it shelf appeal in the farm shops and delis and a tone of voice that reflected Kath’s values and ethos of keeping it natural and wholesome.
We designed a simple typographic logo with hand-drawn elements and a bold colour scheme. Key to the identity is a pattern of leaves from the different nut trees which help to differentiate the products as well as decorate the labels.
“From our first consultation on the phone I felt that Steve had a clear grasp of the kind of themes and concepts that I liked and produced first copies of these within days. The very first concepts they sent through totally hit the nail on the head.”
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