Inner Grace

Kath from Mo’s Kitchen in Swansea asked us to help her develop a brand for her delicious hand-crafted nut butters that conveyed the natural ingredients and artisan nature of the products.

She was already using the name Inner Grace, but needed a strong visual identity to give it shelf appeal in the farm shops and delis and a tone of voice that reflected Kath’s values and ethos of keeping it natural and wholesome.

We designed a simple typographic logo with hand-drawn elements and a bold colour scheme. Key to the identity is a pattern of leaves from the different nut trees which help to differentiate the products as well as decorate the labels.