Fire & Ice

Fire & Ice is an artisan producer of delicious sorbets with flavours designed to appeal to the adult market. We created a brand that reflects the indulgence of their products and the authenticity of their ingredients.

Balsamic strawberry with crushed black pepper, spiced mango, strawberry and lime; these are just some of the amazing flavours that Fire & Ice have developed for their sorbets. They commissioned us to design a brand that reflected ideas of premium quality, artisan production and adult indulgence.

Our design gives equal prominence to the fire and ice components; the fire being the spicy, grown-up flavours and the ice being the dairy-free, smooth and silky sorbet. The two are linked by a hand-drawn signature-style ampersand that gives it a personal, flamboyant flourish.

The brand and product information is contained within a black disc that sits over a botanical illustration of the flavour, and strong colours reinforce and differentiate the flavour and give it great stand-out in the freezer cabinet.