SamosaCo

SamosaCo is a well-established favourite in the Welsh food sector, renowned for their fresh samosas, bhajis, empanadas, curry sauces, pickles and chutneys and their unique Onion Bhaji Scotch Egg!

We refreshed their visual identity, simplifying the type and developing the symbol – adapted from a previous graphic asset – to reflect their vegan ethos. This was applied to packaging for a new range of meal pots, and individual onion bhaji Scotch Egg packs.

A traditional Indian pattern was produced in a variety of colour combinations and used in a border on the packs to differentiate the products. Along with product photography from the one-and-only Huw Jones (www.hjphoto.com) we have created a suite of packs that have already been listed in some of our major supermarkets.

The same brand palette has now been applied to sauces, pickles and chutneys.