We refreshed their visual identity, simplifying the type and developing the symbol – adapted from a previous graphic asset – to reflect their vegan ethos. This was applied to packaging for a new range of meal pots, and individual onion bhaji Scotch Egg packs.
A traditional Indian pattern was produced in a variety of colour combinations and used in a border on the packs to differentiate the products. Along with product photography from the one-and-only Huw Jones (www.hjphoto.com) we have created a suite of packs that have already been listed in some of our major supermarkets.
The same brand palette has now been applied to sauces, pickles and chutneys.
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