Burts Gwalia Bakery

The Burt family have been baking delicious cakes and biscuits since 1914 and we created a brand that paid homage to their heritage.

The Gwalia Bakery was part of the famous Gwalia Stores, an early department store that served the mining communities in South Wales that was fondly known as the Harrods of the Valleys.

Gwalia Stores is now one of the main attractions at St Fagans National Museum of History and it provided the inspiration for the brand. The type in the logo has been hand drawn to mirror the sign writing on the building, and an illustration of the building helps to tell the story.

The type and colour palettes are delicate and gentle, reflecting the sweet treat within the pack. You could say, they are the icing on the cake! …or maybe not.