Photography illustrates the quality of the ingredients and was a major departure from what other cereal manufacturers were doing at the time. With bright lighting and sharp focus, the images and bold colours created a distinctive brand on the shelves.
Just as important as the graphics is the pack itself. Back in 2006, no-one else was doing breakfast cereal in a zip-lock doy pack so Lizi’s had a real point of difference and, with its smooth silk feel it exudes quality. This pack style is not so unusual nowadays – it seems Lizi’s competitors took note of their brand awareness and escalating sales.
We have worked closely with Lizi’s over the years as new products and flavours have been rolled out, including the new ‘nutritional’ range and multilingual packs to answer the international demand. We’ve also created exhibitions, advertising, web templates, point of sale and literature to help the brand grow.
“Before we came to Elevator we had annual sales measured in tens of thousands. Now our sales are measured in many millions. Great packaging design has been the key to this growth.”
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