Marketing Excellence

Shortly after joining the Elevator team, I was tasked with the challenge to roll out a campaign for Wrexham’s annual Marketing Excellence Awards for Libraries, Museums and Archives. The award ceremony is to celebrate forward-thinking and bright ideas. Generally, when you try to convey an idea there’s always the risk of using cliché imagery such as light-bulbs. We were determined to avoid those clichés, but still use light to express ideas.

Our concept was to use light to express the idea, with light itself making a vigorous gesture to imply energy and celebration. We created a set of striking time-lapse light images and were able to use different ones for different positions within the suite of promotional materials, with one key image used as the brand motif. As part of the project, we had to design a trophy and our time-lapse photography provided a suitably eye-catching image along with the banners, literature and online applications to complete the campaign.

Branding for start-ups

2 March 2020

We love working with new businesses and creating the brand that will propel them towards a prosperous future – and staying with them for the journey. Read more >

What’s the big idea?

17 November 2019

In today’s brand-savvy world people demand to know what your brand stands for, how it conducts its business and why it’s worth their attention. Read more >

Our sister company is open for business

19 March 2018

We’re very proud and excited to announce the launch of our sister company – in more ways than one… Read more >