News & views

Bread and Butter

Posted on July 7, 2016 at 1:51 pm

We all love a big, high profile project that shows off our creativity, our strategic thinking and our design and technical abilities – but they’re only a small part of what we do. What about all the little jobs that keep us busy day-to-day? You know, we love them just as much, and I’m taking this opportunity to bring some of them into the spotlight.

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We all love a big, high profile project that shows off our creativity, our strategic thinking and our design and technical abilities – but they’re only a small part of what we do. What about all the little jobs that keep us busy day-to-day? You know, we love them just as much, and I’m taking this opportunity to bring some of them into the spotlight.

Chop Chop produce a range of prepared vegetables that you can find in the fresh produce aisles. They asked us to create a simple suite of packaging for their oriental stir fry range…

 

 

Novel Foods supply a range of dips to the airline hospitality market. The little pots have a tiny tear-back label that was the only piece of brand real estate and it had to differentiate the products as well as conveying mandatory information and giving it customer appeal. This is a small selection of the products in the range:

 

 

 

Occasionally food producers get asked to do a trial run in the supermarkets to see how receptive the customers will be to the product. We were asked to produce unbranded packs for a range of low-carb vegetable ‘spaghetti’ which would be economical to produce, but still have significant customer appeal.

 

 

A West Wales dairy came to us when they wanted to relaunch their product range as Totally Welsh. The simple typographic solution gives them a cheerful but sophisticated look, and what could be fresher or more Welsh than a couple of daffodils in full bloom?  

 

 

If you have a project that would benefit from thoughtful creative input, no matter how small, or big, we’d love to get involved. Please get in touch!

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A stand-out stand

Posted on November 11, 2015 at 10:45 am

The University of South Wales has invested heavily in their Cardiff Campus for the Creative Arts, including art and design, music and performance and media. Our challenge was to create a stand for the UCAS Fairs aimed at the Creative Industries.

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The University of South Wales has invested heavily in their Cardiff Campus for the Creative Arts, including art and design, music and performance and media. Our challenge was to create a stand for the UCAS Fairs aimed at the Creative Industries.

Our concept was to tap into the growing trend for adult colouring by creating colouring walls, 6m wide by 2.4m high and invite visitors to the stand to Make Their Mark. The artwork included some of Cardiff’s most iconic buildings as well as imagery from the courses: one set aimed at the visual arts and including such things as cameras, and colour swatches and the other included dancers, masks and other musical instruments for the music and performance candidates.

The campaign was supported by a Creative Industries prospectus, and the faculty-specific social media channels were rebranded with the artwork. It was used it on digital screens in Cardiff city centre as part of the University’s undergraduate campaign and Heads of School used it as a backdrop for their Open Day talks. The artwork was used as a backdrop for all activity within the Faculty during the recruitment period.

 

As the campaign was aimed as 2016 enrolment, we’re not able to measure its effectiveness, but engagement at the event was more than double the previous year’s and visitors spent more time on the stand and talking to staff because it offered them something to do while there. The University made a time-lapse movie at one of the events to see how people interacted with the stand. Have a look here.

Feedback from the events included, “This is such a fun idea”; “I love your stand”; “Can I stay here all day”; “Yours is such a cool stand”.

The campaign is shortlisted for a Heist Award.

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Slow down

Posted on October 1, 2015 at 10:10 am

Village Bakery is a large family owned bakery in north Wales that produces fabulous bread, pies and morning goods, some of which is the own-brand product for some of our best-known retailers, and some that is marketed as Village Bakery. They’re very well known in north Wales and the north west of England, but recently got listings with both Tesco and Asda throughout Wales.

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Village Bakery is a large family owned bakery in north Wales that produces fabulous bread, pies and morning goods, some of which is the own-brand product for some of our best-known retailers, and some that is marketed as Village Bakery. They’re very well known in north Wales and the north west of England, but recently got listings with both Tesco and Asda throughout Wales.

 

We worked with marketing consultant Caroline Hanna to create a campaign that would build awareness in south Wales. We told the story of Village Bakery’s quality, craftsmanship and traditional slow-dough production methods in a 20-second TV advert, sponsorship stings for the Becws programme on S4C and a six-sheet outdoor posters for sites close to the supermarkets.

 

We commissioned photographer Huw Jones to shoot the advert in a mix of time-lapse, live action and still photography, and had music and sound effects composed and performed by Chris Braham. We edited a few hours of footage into a 20-second movie as well as 15- and five-second sponsorship stings.


 

The campaign first aired in October on S4C and is due to go out on ITV Wales in May

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Twenty Twenty Vision

Posted on September 20, 2015 at 11:31 am

Wales is famous for the quality of its beef and lamb, and Hybi Cig Cymru/Meat Promotion Wales works hard to protect and promote our meat nationally and internationally. They commissioned us to design and produce their strategy for the next five years.

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Wales is famous for the quality of its beef and lamb, and Hybi Cig Cymru/Meat Promotion Wales works hard to protect and promote our meat nationally and internationally. They commissioned us to design and produce their strategy for the next five years.

Luckily for us the period in question, 2015 to 2020 gave us the inspiration for the title of the document ‘2020 Vision’, which has implications of clarity as well as foresight, and we used that as our guiding principle for the design of the piece.
Our challenge was to create a document full of strategic objectives and statistical information and present it in a warm, accessible and interesting way; preserving clarity of information while also giving it strong pick-up-ability.

We can’t measure the effectiveness of the design because its not that kind of document, but it’s good to know it’s used for reference by professionals at all levels in the meat industry in Wales.

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Make your mark

Posted on July 20, 2015 at 3:09 am

The University of South Wales asked us to help them recruit students to their range of creative courses, including performance, music, media, art and design. Our campaign invites candidates to make their own marks at UCAS events, open days and on the prospectus – and to share them on social media.

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Higher education is such a competitive market that universities have to work harder than ever to get their organisation noticed, let alone selected by a highly-media-savvy audience. The University of South Wales asked us to design an event stand and brochure to help them recruit students to the Faculty of Creative Industries.

Our challenge was to create a campaign that would engage potential students, so our solution had to be highly original and interactive, while at the same time aligning with the University’s brand identity.

Creative people want to make their mark, whether that’s marks on paper for artists and designers or a level of recognition, or even fame, for performers, musicians, games designers, animators and film makers. Our headline spoke to all of them. 

To make the campaign interactive we designed a graphic wall that merged a psychedelic pattern with landmarks from the city and objects representing aspects of the different subject areas. The illustration was drawn in outline so the students could make their own marks at the UCAS events, creating a unique artwork from each event that could be re-used around the campus on open days. The same illustration was tailored to become the brochure cover, and elements of it appear throughout the pages.

We can’t measure the effectiveness of the campaign yet but all the signs are that the students love it!

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Giving a face to marketing excellence

Posted on March 17, 2015 at 3:55 am

We were approached by our friends at Wrexham Council to create a design for the annual Marketing
Excellence Awards for Libraries, Museums and Archives. The challenge was to express forward thinking
and bright ideas - and we were determined to avoid cliches of lightbulbs.

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 We were approached by our friends at Wrexham Council to create a design for the annual Marketing Excellence Awards for Libraries, Museums and Archives. The challenge was to express forward thinking and bright ideas - and we were determined to avoid cliches of lightbulbs. Our concept was to use light to express the idea, with light itself making a vigourous gesture to imply energy and celebration. 

We have a set of these images and were able to use different ones for different positions within the suite of promotional materials, with one key image used as the brand motif. 

 Part of the project was the design of the trophy and our light photo provided a suitably eye-catching image. 

  “Just wanted to say Thanks for all your work on the awards event last week - the banners looked amazing and we had a great event with some brilliant feedback from the audience, winners and speakers.“ Audience Development Team, All Wales - Libraries, Museums & Archives

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