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A stand-out stand

Posted on November 11, 2015 at 10:45 am

The University of South Wales has invested heavily in their Cardiff Campus for the Creative Arts, including art and design, music and performance and media. Our challenge was to create a stand for the UCAS Fairs aimed at the Creative Industries.

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The University of South Wales has invested heavily in their Cardiff Campus for the Creative Arts, including art and design, music and performance and media. Our challenge was to create a stand for the UCAS Fairs aimed at the Creative Industries.

Our concept was to tap into the growing trend for adult colouring by creating colouring walls, 6m wide by 2.4m high and invite visitors to the stand to Make Their Mark. The artwork included some of Cardiff’s most iconic buildings as well as imagery from the courses: one set aimed at the visual arts and including such things as cameras, and colour swatches and the other included dancers, masks and other musical instruments for the music and performance candidates.

The campaign was supported by a Creative Industries prospectus, and the faculty-specific social media channels were rebranded with the artwork. It was used it on digital screens in Cardiff city centre as part of the University’s undergraduate campaign and Heads of School used it as a backdrop for their Open Day talks. The artwork was used as a backdrop for all activity within the Faculty during the recruitment period.

 

As the campaign was aimed as 2016 enrolment, we’re not able to measure its effectiveness, but engagement at the event was more than double the previous year’s and visitors spent more time on the stand and talking to staff because it offered them something to do while there. The University made a time-lapse movie at one of the events to see how people interacted with the stand. Have a look here.

Feedback from the events included, “This is such a fun idea”; “I love your stand”; “Can I stay here all day”; “Yours is such a cool stand”.

The campaign is shortlisted for a Heist Award.

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Giving a face to marketing excellence

Posted on March 17, 2015 at 3:55 am

We were approached by our friends at Wrexham Council to create a design for the annual Marketing
Excellence Awards for Libraries, Museums and Archives. The challenge was to express forward thinking
and bright ideas - and we were determined to avoid cliches of lightbulbs.

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 We were approached by our friends at Wrexham Council to create a design for the annual Marketing Excellence Awards for Libraries, Museums and Archives. The challenge was to express forward thinking and bright ideas - and we were determined to avoid cliches of lightbulbs. Our concept was to use light to express the idea, with light itself making a vigourous gesture to imply energy and celebration. 

We have a set of these images and were able to use different ones for different positions within the suite of promotional materials, with one key image used as the brand motif. 

 Part of the project was the design of the trophy and our light photo provided a suitably eye-catching image. 

  “Just wanted to say Thanks for all your work on the awards event last week - the banners looked amazing and we had a great event with some brilliant feedback from the audience, winners and speakers.“ Audience Development Team, All Wales - Libraries, Museums & Archives

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