News & views

Bread and Butter

Posted on July 7, 2016 at 1:51 pm

We all love a big, high profile project that shows off our creativity, our strategic thinking and our design and technical abilities – but they’re only a small part of what we do. What about all the little jobs that keep us busy day-to-day? You know, we love them just as much, and I’m taking this opportunity to bring some of them into the spotlight.

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We all love a big, high profile project that shows off our creativity, our strategic thinking and our design and technical abilities – but they’re only a small part of what we do. What about all the little jobs that keep us busy day-to-day? You know, we love them just as much, and I’m taking this opportunity to bring some of them into the spotlight.

Chop Chop produce a range of prepared vegetables that you can find in the fresh produce aisles. They asked us to create a simple suite of packaging for their oriental stir fry range…

 

 

Novel Foods supply a range of dips to the airline hospitality market. The little pots have a tiny tear-back label that was the only piece of brand real estate and it had to differentiate the products as well as conveying mandatory information and giving it customer appeal. This is a small selection of the products in the range:

 

 

 

Occasionally food producers get asked to do a trial run in the supermarkets to see how receptive the customers will be to the product. We were asked to produce unbranded packs for a range of low-carb vegetable ‘spaghetti’ which would be economical to produce, but still have significant customer appeal.

 

 

A West Wales dairy came to us when they wanted to relaunch their product range as Totally Welsh. The simple typographic solution gives them a cheerful but sophisticated look, and what could be fresher or more Welsh than a couple of daffodils in full bloom?  

 

 

If you have a project that would benefit from thoughtful creative input, no matter how small, or big, we’d love to get involved. Please get in touch!

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Active People

Posted on April 2, 2016 at 11:56 am

The most important constituency for any service-based business is their own work force. Engaged and inspired colleagues are the most effective advocates for the brand, while disaffected, unmotivated people can do untold damage.

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The most important constituency for any service-based business is their own work force. Engaged and inspired colleagues are the most effective advocates for the brand, while disaffected, unmotivated people can do untold damage.

ActiveQuote.com occupy large modern offices in Cardiff Bay, and they brought us in to create a campaign to embed the company’s values in the hearts and minds of their people – with the added benefit of adding some colour and energy to their (fairly) anonymous workspace.

We devised a set of symbols to represent the core values and assigned each one with a colour from the brand palette. We set the symbols into coloured hexagons so we could have fun with the different ways that they can connect.

We designed ceiling banners, wall graphics, roll-up banners and screen savers and populated a long corridor with messages and wipe-clean shapes for ad-hoc messaging. The graphics were installed over the weekend so colleagues were surprised by the sudden transformation. A series of talks and events explained the company values to everyone in the organisation.

The result is a vibrant and colourful workspace we can sense increased energy and enjoyment of the people working there. The company values are clearly understood and have been adopted throughout the organisation.

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Keep it clean

Posted on January 13, 2016 at 11:33 am

Addis asked us to work with them to develop a surface patterns for a new range of laundry products.

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Addis have been producing home wares since 1780, and we’ve been working with them since even before the earliest days of Elevator.

Addis are always innovating new products and modernising existing ones to reflect current tastes and trends. Most recently we produced surface patterns for a range of laundry products including an ironing board cover, laundry bag and peg bag.

Having explored the market and analysed trends and forecasts in patterns for domestic items, as well as colour forecasting with a view to nine-month production lead times, we created a range of patterns for the client to discuss, test and ultimately select.

The chosen design uses laundry words and symbols interlocking into a repeat pattern. It is printed in single colour on off-white fabric to appeal the young, urban demographic. It’ll be hitting the shops soon.

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A stand-out stand

Posted on November 11, 2015 at 10:45 am

The University of South Wales has invested heavily in their Cardiff Campus for the Creative Arts, including art and design, music and performance and media. Our challenge was to create a stand for the UCAS Fairs aimed at the Creative Industries.

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The University of South Wales has invested heavily in their Cardiff Campus for the Creative Arts, including art and design, music and performance and media. Our challenge was to create a stand for the UCAS Fairs aimed at the Creative Industries.

Our concept was to tap into the growing trend for adult colouring by creating colouring walls, 6m wide by 2.4m high and invite visitors to the stand to Make Their Mark. The artwork included some of Cardiff’s most iconic buildings as well as imagery from the courses: one set aimed at the visual arts and including such things as cameras, and colour swatches and the other included dancers, masks and other musical instruments for the music and performance candidates.

The campaign was supported by a Creative Industries prospectus, and the faculty-specific social media channels were rebranded with the artwork. It was used it on digital screens in Cardiff city centre as part of the University’s undergraduate campaign and Heads of School used it as a backdrop for their Open Day talks. The artwork was used as a backdrop for all activity within the Faculty during the recruitment period.

 

As the campaign was aimed as 2016 enrolment, we’re not able to measure its effectiveness, but engagement at the event was more than double the previous year’s and visitors spent more time on the stand and talking to staff because it offered them something to do while there. The University made a time-lapse movie at one of the events to see how people interacted with the stand. Have a look here.

Feedback from the events included, “This is such a fun idea”; “I love your stand”; “Can I stay here all day”; “Yours is such a cool stand”.

The campaign is shortlisted for a Heist Award.

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Slow down

Posted on October 1, 2015 at 10:10 am

Village Bakery is a large family owned bakery in north Wales that produces fabulous bread, pies and morning goods, some of which is the own-brand product for some of our best-known retailers, and some that is marketed as Village Bakery. They’re very well known in north Wales and the north west of England, but recently got listings with both Tesco and Asda throughout Wales.

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Village Bakery is a large family owned bakery in north Wales that produces fabulous bread, pies and morning goods, some of which is the own-brand product for some of our best-known retailers, and some that is marketed as Village Bakery. They’re very well known in north Wales and the north west of England, but recently got listings with both Tesco and Asda throughout Wales.

 

We worked with marketing consultant Caroline Hanna to create a campaign that would build awareness in south Wales. We told the story of Village Bakery’s quality, craftsmanship and traditional slow-dough production methods in a 20-second TV advert, sponsorship stings for the Becws programme on S4C and a six-sheet outdoor posters for sites close to the supermarkets.

 

We commissioned photographer Huw Jones to shoot the advert in a mix of time-lapse, live action and still photography, and had music and sound effects composed and performed by Chris Braham. We edited a few hours of footage into a 20-second movie as well as 15- and five-second sponsorship stings.


 

The campaign first aired in October on S4C and is due to go out on ITV Wales in May

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Twenty Twenty Vision

Posted on September 20, 2015 at 11:31 am

Wales is famous for the quality of its beef and lamb, and Hybi Cig Cymru/Meat Promotion Wales works hard to protect and promote our meat nationally and internationally. They commissioned us to design and produce their strategy for the next five years.

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Wales is famous for the quality of its beef and lamb, and Hybi Cig Cymru/Meat Promotion Wales works hard to protect and promote our meat nationally and internationally. They commissioned us to design and produce their strategy for the next five years.

Luckily for us the period in question, 2015 to 2020 gave us the inspiration for the title of the document ‘2020 Vision’, which has implications of clarity as well as foresight, and we used that as our guiding principle for the design of the piece.
Our challenge was to create a document full of strategic objectives and statistical information and present it in a warm, accessible and interesting way; preserving clarity of information while also giving it strong pick-up-ability.

We can’t measure the effectiveness of the design because its not that kind of document, but it’s good to know it’s used for reference by professionals at all levels in the meat industry in Wales.

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