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Giving a face to marketing excellence

Posted on March 17, 2015 at 3:55 am

We were approached by our friends at Wrexham Council to create a design for the annual Marketing
Excellence Awards for Libraries, Museums and Archives. The challenge was to express forward thinking
and bright ideas - and we were determined to avoid cliches of lightbulbs.

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 We were approached by our friends at Wrexham Council to create a design for the annual Marketing Excellence Awards for Libraries, Museums and Archives. The challenge was to express forward thinking and bright ideas - and we were determined to avoid cliches of lightbulbs. Our concept was to use light to express the idea, with light itself making a vigourous gesture to imply energy and celebration. 

We have a set of these images and were able to use different ones for different positions within the suite of promotional materials, with one key image used as the brand motif. 

 Part of the project was the design of the trophy and our light photo provided a suitably eye-catching image. 

  “Just wanted to say Thanks for all your work on the awards event last week - the banners looked amazing and we had a great event with some brilliant feedback from the audience, winners and speakers.“ Audience Development Team, All Wales - Libraries, Museums & Archives

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