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Which Fish?

Posted on June 28, 2013 at 2:00 pm

We’re working with our friends at Seafish to develop a visual and verbal lexicon that will communicate the flavour and texture characteristics of the different types of fish caught in UK waters. The aim is to give consumers the confidence to choose and cook some of the less familiar seafood.

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We’re working with our friends at Seafish to develop a visual and verbal lexicon that will communicate the flavour and texture characteristics of the different types of fish caught in UK waters. The aim is to give consumers the confidence to choose and cook some of the less familiar seafood.

This leaflet was used to introduce the project to the trade and give them first sight of the symbols that will help consumers at the point of purchase.

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