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Summer Events

Posted on September 2, 2013 at 4:08 pm

Once again we were delighted to work with our friends at Principality Building Society to develop the creative strategy for their summer events programme, and design the layout and graphics for their stands at the major events in Wales.

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Once again we were delighted to work with our friends at Principality Building Society to develop the creative strategy for their summer events programme, and design the layout and graphics for their stands at the major events in Wales.

Principality are major sponsors of the Royal Welsh Show and the National Eisteddfod and we were tasked with presenting their brand story at the events.

We created the campaign theme, ‘Wales is where our heart is’ and a set of supporting messages which we used on display materials, online and in printed promotions. The project included a competition and a branch campaign for their outlets in North Wales, close to the location of this year’s Eisteddfod in Denbigh.

 

The campaign created quite a stir and the stands received great comments from visitors.

We were proud to see the town of Denbigh got all dressed up for the event with lamppost banners and roll-ups we designed for them in the new brand livery.

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