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Bread and Butter

Posted on July 7, 2016 at 1:51 pm

We all love a big, high profile project that shows off our creativity, our strategic thinking and our design and technical abilities – but they’re only a small part of what we do. What about all the little jobs that keep us busy day-to-day? You know, we love them just as much, and I’m taking this opportunity to bring some of them into the spotlight.

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We all love a big, high profile project that shows off our creativity, our strategic thinking and our design and technical abilities – but they’re only a small part of what we do. What about all the little jobs that keep us busy day-to-day? You know, we love them just as much, and I’m taking this opportunity to bring some of them into the spotlight.

Chop Chop produce a range of prepared vegetables that you can find in the fresh produce aisles. They asked us to create a simple suite of packaging for their oriental stir fry range…

 

 

Novel Foods supply a range of dips to the airline hospitality market. The little pots have a tiny tear-back label that was the only piece of brand real estate and it had to differentiate the products as well as conveying mandatory information and giving it customer appeal. This is a small selection of the products in the range:

 

 

 

Occasionally food producers get asked to do a trial run in the supermarkets to see how receptive the customers will be to the product. We were asked to produce unbranded packs for a range of low-carb vegetable ‘spaghetti’ which would be economical to produce, but still have significant customer appeal.

 

 

A West Wales dairy came to us when they wanted to relaunch their product range as Totally Welsh. The simple typographic solution gives them a cheerful but sophisticated look, and what could be fresher or more Welsh than a couple of daffodils in full bloom?  

 

 

If you have a project that would benefit from thoughtful creative input, no matter how small, or big, we’d love to get involved. Please get in touch!

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A stand-out stand

Posted on November 11, 2015 at 10:45 am

The University of South Wales has invested heavily in their Cardiff Campus for the Creative Arts, including art and design, music and performance and media. Our challenge was to create a stand for the UCAS Fairs aimed at the Creative Industries.

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The University of South Wales has invested heavily in their Cardiff Campus for the Creative Arts, including art and design, music and performance and media. Our challenge was to create a stand for the UCAS Fairs aimed at the Creative Industries.

Our concept was to tap into the growing trend for adult colouring by creating colouring walls, 6m wide by 2.4m high and invite visitors to the stand to Make Their Mark. The artwork included some of Cardiff’s most iconic buildings as well as imagery from the courses: one set aimed at the visual arts and including such things as cameras, and colour swatches and the other included dancers, masks and other musical instruments for the music and performance candidates.

The campaign was supported by a Creative Industries prospectus, and the faculty-specific social media channels were rebranded with the artwork. It was used it on digital screens in Cardiff city centre as part of the University’s undergraduate campaign and Heads of School used it as a backdrop for their Open Day talks. The artwork was used as a backdrop for all activity within the Faculty during the recruitment period.

 

As the campaign was aimed as 2016 enrolment, we’re not able to measure its effectiveness, but engagement at the event was more than double the previous year’s and visitors spent more time on the stand and talking to staff because it offered them something to do while there. The University made a time-lapse movie at one of the events to see how people interacted with the stand. Have a look here.

Feedback from the events included, “This is such a fun idea”; “I love your stand”; “Can I stay here all day”; “Yours is such a cool stand”.

The campaign is shortlisted for a Heist Award.

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Make your mark

Posted on July 20, 2015 at 3:09 am

The University of South Wales asked us to help them recruit students to their range of creative courses, including performance, music, media, art and design. Our campaign invites candidates to make their own marks at UCAS events, open days and on the prospectus – and to share them on social media.

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Higher education is such a competitive market that universities have to work harder than ever to get their organisation noticed, let alone selected by a highly-media-savvy audience. The University of South Wales asked us to design an event stand and brochure to help them recruit students to the Faculty of Creative Industries.

Our challenge was to create a campaign that would engage potential students, so our solution had to be highly original and interactive, while at the same time aligning with the University’s brand identity.

Creative people want to make their mark, whether that’s marks on paper for artists and designers or a level of recognition, or even fame, for performers, musicians, games designers, animators and film makers. Our headline spoke to all of them. 

To make the campaign interactive we designed a graphic wall that merged a psychedelic pattern with landmarks from the city and objects representing aspects of the different subject areas. The illustration was drawn in outline so the students could make their own marks at the UCAS events, creating a unique artwork from each event that could be re-used around the campus on open days. The same illustration was tailored to become the brochure cover, and elements of it appear throughout the pages.

We can’t measure the effectiveness of the campaign yet but all the signs are that the students love it!

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Changing Cardiff

Posted on February 21, 2014 at 1:16 pm

Last year I decided to produce my very own book, with my father, about the changes which have taken place in Cardiff over the first 50 years of my life. The book involved my own design, artwork, maps, photography, production and… well everything I've learned in the graphics industry so far. The book, limited to 250 numbered copies worldwide, was printed, bound and laminated by Abbey Bookbinders in Cardiff.

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Last year I decided to produce my very own book, with my father, about the changes which have taken place in Cardiff over the first 50 years of my life. The book involved my own design, artwork, maps, photography, production and… well everything I've learned in the graphics industry so far. The book, limited to 250 numbered copies worldwide, was printed, bound and laminated by Abbey Bookbinders in Cardiff.

The collection of 74 photographs are of no particular merit in themselves except as records of places of interest, many of which were then at the end of their life and destined for demolition, but they show the enormous changes that have taken place in Cardiff, particularly in the older parts of the city and Cardiff Bay.

My father took most of the earlier black and white photographs, I then re-photographed each site from as close as possible to its original viewpoint to show what changes have taken place. Taken together, the old and the present-day photographs make an interesting comparison of what has been lost and what has been gained during the last half century.

The book is currently on sale in various Cardiff outlets.

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