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Active People

Posted on April 2, 2016 at 11:56 am

The most important constituency for any service-based business is their own work force. Engaged and inspired colleagues are the most effective advocates for the brand, while disaffected, unmotivated people can do untold damage.

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The most important constituency for any service-based business is their own work force. Engaged and inspired colleagues are the most effective advocates for the brand, while disaffected, unmotivated people can do untold damage.

ActiveQuote.com occupy large modern offices in Cardiff Bay, and they brought us in to create a campaign to embed the company’s values in the hearts and minds of their people – with the added benefit of adding some colour and energy to their (fairly) anonymous workspace.

We devised a set of symbols to represent the core values and assigned each one with a colour from the brand palette. We set the symbols into coloured hexagons so we could have fun with the different ways that they can connect.

We designed ceiling banners, wall graphics, roll-up banners and screen savers and populated a long corridor with messages and wipe-clean shapes for ad-hoc messaging. The graphics were installed over the weekend so colleagues were surprised by the sudden transformation. A series of talks and events explained the company values to everyone in the organisation.

The result is a vibrant and colourful workspace we can sense increased energy and enjoyment of the people working there. The company values are clearly understood and have been adopted throughout the organisation.

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