News & views

A stand-out stand

Posted on November 11, 2015 at 10:45 am

The University of South Wales has invested heavily in their Cardiff Campus for the Creative Arts, including art and design, music and performance and media. Our challenge was to create a stand for the UCAS Fairs aimed at the Creative Industries.

read more »

The University of South Wales has invested heavily in their Cardiff Campus for the Creative Arts, including art and design, music and performance and media. Our challenge was to create a stand for the UCAS Fairs aimed at the Creative Industries.

Our concept was to tap into the growing trend for adult colouring by creating colouring walls, 6m wide by 2.4m high and invite visitors to the stand to Make Their Mark. The artwork included some of Cardiff’s most iconic buildings as well as imagery from the courses: one set aimed at the visual arts and including such things as cameras, and colour swatches and the other included dancers, masks and other musical instruments for the music and performance candidates.

The campaign was supported by a Creative Industries prospectus, and the faculty-specific social media channels were rebranded with the artwork. It was used it on digital screens in Cardiff city centre as part of the University’s undergraduate campaign and Heads of School used it as a backdrop for their Open Day talks. The artwork was used as a backdrop for all activity within the Faculty during the recruitment period.

 

As the campaign was aimed as 2016 enrolment, we’re not able to measure its effectiveness, but engagement at the event was more than double the previous year’s and visitors spent more time on the stand and talking to staff because it offered them something to do while there. The University made a time-lapse movie at one of the events to see how people interacted with the stand. Have a look here.

Feedback from the events included, “This is such a fun idea”; “I love your stand”; “Can I stay here all day”; “Yours is such a cool stand”.

The campaign is shortlisted for a Heist Award.

« close story

Twitter feed